Last updated on 24th Oct 2019
Digital marketing is versatile and has over the years adapted to the market needs. In the present time, with higher connectivity and a well established digital infrastructure, changes are occurring faster than ever before. SEO, paid media, content marketing and social are among the prime dimensions of digital marketing that are undergoing a change.
1- Paid Search
Artificial Intelligence is fast becoming a part of paid search. AI implements use the data in requisite ways and decide upon the customer cross-section demographics that must be targeted for the ads. Over 80% of digital display ads will be targeted through AI by 2020.
2- Voice Search
Voice search has gained popularity with virtual assistants by multinational giants such as Google and Amazon. They include Google Assistant, Cortana, Alexa,(no comma) and Siri. Marketers must hence render SEO efforts towards optimizing their websites for voice search because people speak differently from the way that they type in search terms. 50% of all searches will be voice searches, so long-tail keywords must accordingly be used.
3- Personalized content
As big data evolved, in-depth customer information makes personalized content easy to access. A large section of marketers believes that personalized content reflects over customer relationships. The most critical aspect for the same is to determine the content that will meet your customer’s preferences in the finest of ways.
Virtual reality is one of the ways to keep viewers immersed and engaged, and brands must make an initiative to adapt the technology for their marketing endeavors.
4- Artificial Intelligence in Influencer marketing
Most consumers research their products before buying, which brings significance to customer reviews. AI scans feedback in all formats fast, and figures out the pain points to be worked upon. This makes business decisions data-driven. This helps create business relationships and reduces the manual effort involved with influencer marketing.
